Prediction: a European ski resort will hit 200,000 fans on Facebook for the first time before the end of this winter season, and it will be a French one.
Guess who? Val Thorens.
Flush from its success in getting voted World’s Best Ski Resort for the second year in a row, it added 8% more fans in December and now stands at 185,000 and counting. Based on that kind of growth, it could hit 200k fans as early as February.
If and when it does, it will be the first European ski resort to reach that milestone, and will join a very few North American resorts already there: Mammoth and Jackson Hole resorts and perhaps soon also Whistler Blackcomb.
Overall, it’s been a tough start to the winter in the Alps, and the fan growth of the top 50 French ski resorts on Facebook in December reflects that: it averaged just a…
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